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2024
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Sportswear refers to clothing specifically designed for sports competitions
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In the textile industry, the market for casual wear and sportswear has always been a leader among other products, widely favored by consumers, especially in recent years when emphasis has been placed on machinery
In the textile industry, the market for casual wear and sportswear has always been a leader among other products, widely favored by consumers, especially in recent years when emphasis has been placed on machinery
Functional products have received high praise, but only true experts understand the meaning of functional sportswear, such as malt layer, onino skin, etc. Consumers need professionals to provide correct information to understand the true functions of wearing them.
Since 1994, many companies have successfully developed a series of functional fabrics based on the characteristics of fibers, such as Tactal, GORE-TEX, Lycra, Polortec fleece, etc., each occupying a place in the market according to their end use requirements. It also allows fiber companies to understand that the ultimate use of the entire 'fabric system' is the fabric, not the fibers themselves. This understanding will encourage manufacturers to actively pursue their top goals and develop new fibers. Clear market goals increase the probability of success. Different categories should be distinguished based on the focus of the demand, such as age, health, national conditions, popularity, gender Taking the baby boomer born after 1945 as an example, they are currently around 50 years old and basically have the power to save and spend, influencing the mainstream of the market. However, as they age, the impact of the new and old markets becomes greater, and they are no longer following the rules.
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